You will see more videos, more testimonials, and more great additions to the Ideal Entertainment blog. Stay tuned!

From our family to yours, Merry Christmas and Happy Hanukkah!

Either way, business doesn’t stop for mother nature. We’ve been able to stay busy throughout the winter months, and we’re poised for our busiest summer to date! To say that after 15 years of business makes me truly happy to be a part of the party scene in New York.

For the month of April, we have a NYC Fire Department event tonight, and a Sweet 16 tomorrow. Then, we have Engagement parties, Wedding receptions, Birthday parties, and Corporate events the rest of the month! Then, as usual, starting in May we have an ONSLAUGHT of communions. At least 10 that I know of without looking at our company calendar. In addition to all the communions we have Proms, Formals, etc like we do every year around this time.

All the work flowing in makes me reflect on how it was when we first started this business. Coming from another DJ company, my business partner and I literally ordered business cards online as we sat in customer service for an internet retailer. Working at a normal $10 an hour job, we were tired of working for someone else when we knew what it would take to be successful. I had the contacts and my buddy had the equipment, so we decided to branch out and do our own thing. I’m well versed in Marketing, and at this otherwise mundane job I had designers, SEO specialists, and programmers at my disposal. As I became friends with them, I realized this dream was more possible than I originally expected. I decided that it was beneficial to use my current employer more than they used me, and utilize the resources around me.

After a year of hard work, we had a well-designed website, a beautiful logo, and a MASTER SEO specialist who got us ranked #1 in searches for Long Island DJ, Long Island DJ company, etc. We’ve managed to maintain that ranking for years and years now, and it continually brings us one of the most important ingredients to our successful company: New business.

Over 10 years later, we’ve grown this business to be what it is now: A successful, professional, exciting, and profitable entertainment company and I couldn’t be prouder of where we stand. When you own your business, it’s true that there are no set hours; it basically consumes your life. It’s very difficult to balance a business, another full time position (Long Island is not cheap therefore Ronny and I still work a normal 9-6 job during the week), and a family all while trying to maintain some sort of sanity in between all of it.

At this stage of my career, I wouldn’t have it any other way. I work extremely hard at succeeding in my daily life, and without hard work and the constant desire to grow, I’m not sure I’d be anywhere near where I am now.

Like I said in the beginning of this blog post, Ideal Entertainment is poised for it’s most successful year to date. If you want to see how we get the dance floor packed, come check us out this Summer and we’ll be happy to show you!

We have secrets to our success that we don’t share with anyone. We’ve worked with most DJ companies on Long Island, and there are a number of them that understand what it takes to keep parties booked through the year. During the summer, it’s simple to stay busy since there are so many more events than in the winter. However it’s the real talented and business-savvy companies that work during the cold months. It’s not the ones that charge $200 for entertainment. It’s not the ones that run winter specials or attempt to undersell themselves to get the work. It’s the ones that do a great job promoting their business all year long through various channels that are available to them.

The DJ industry is chock-full of fly-by-night DJ companies run by 18-21 year olds that say their the best on Long Island. In fact, most of those are the ones that charge next to nothing and as a result, you get exactly what you pay for. These are not companies. They are kids that are looking to coast through your party until they get paid. They don’t focus on client needs, and in fact, they usually over-promise and under-deliver. The biggest channel a company can promote through is the party itself. We invest in online advertising, and radio commercials on occasion, but our bread is buttered when we perform on an event. The people that attend your event are the future of our business.

I know I’ve posted the link to our videos numerous times, but there’s a reason I want you to see them. I want you to see how much fun everyone is having. Music plays a big part, but there’s much more to a successful event. Establishing rapport with your guests is key as well. They need to feel comfortable and energized and willing to let loose on the dance floor, and that’s where the entertainment comes into play. We specialize in being able to make your guests feel comfortable and excited to be attending your party. Would you want it any other way?

So, really, I encourage you to view our videos. If you have any questions about how Ideal Entertainment can help make your next party a blast, contact us any time. We’ll be happy to take your phone call!

Videos:

Ideal Entertainment YouTube Videos

Contact Info:

Ideal Entertainment DJ’s

516-220-9457

631-664-8313

info@idealdjs.com

Just look at our videos on YouTube and you’ll see exactly what I mean:

Ideal Entertainment YouTube Videos

You can look at videos or listen to our radio commercial all with a click of the mouse. If you’re interested in discussing your next event with us, don’t hesitate to contact us any time!

631-664-8313

516-220-9457

or email us at info@idealdjs.com.

We are the best entertainment money can buy, and we have references and house accounts that will give us an excellent review! Call us today!

The inaugural event being hosted by Teen Takeover 5 is being held in Greenlawn, NY. Here is the info:

Moose Lodge – Ages 14-17 years old.
631 Pulaski Road
Greenlawn, NY. 11740
Times: 7:30pm-11:45pm
Information: Doors open at 7:30pm. Security will be tight all night! The price of admission is $20 and includes refreshments. For more information feel free to call 631-796-1441.

Teen Nights have been scarce on Long Island in recent years. We were lucky enough years ago to be DJ’s at one of the most premier Teen Nights on Long Island at Sports Plus. We got to perform alongside artists such as Fatman Scoop and Fabulous, and since then, we haven’t seen much in the way of entertainment for teens. That is about to change in a BIG WAY!

I’ve met with the person who controls this event, and along with promotion, this Teen Night is going to be BIG!

Don’t miss the inaugural night of this fantastic event!

Teen Takeover Teen Night 9/25

Since we had some time, we decided to invest in a radio commercial on Party 105.3 FM here on Long Island. It’s 101.5 FM in Nassau County. Here’s the commercial:

We’ve seen an excellent response so far, and even though our repeat business keeps us happily working, we’re always on the lookout to grow and garner more market share in the entertainment industry. By this point in our career, people definitely KNOW who we are, and they KNOW about our performance history. We have clients, schools, and catering facilities using us for all their entertainment needs, and we’re forever grateful for their loyalty.

We’re proud of our staff’s dedication and efforts during the past summer and we personally want to thank them for the job they continually do.

If you’d like to see how we perform on various events, feel free to check out our YouTube page. We’d love to setup an appointment to discuss your event and what a SMASH it would be if you choose Ideal Entertainment DJ’s!

http://www.youtube.com/user/tbrown8686

The 1st video is from Kim Greenberg’s Sweet 16. Now THAT was a blast. I know the Greenberg’s personally and they knew what they were getting from our company. We came into that hotel and rocked the house!

The 2nd video is from Jesse and Michelle’s Wedding that was in Montauk. I have never been to a more beautiful wedding in my life. The weather was beautiful, the ceremony was memorable, and the reception was the perfect compliment to everything that preceded it. Not only did we keep the dancefloor packed, but we stayed after to hang out at the bonfire on the beach with all the guests. This WAS the perfect wedding, and I was so happy for Mr. and Mrs. Deery for allowing us to be a part of their special day.

The 3rd video is from the Hicksville Fire Department Installation Dinner. This is the 3rd year we’ve been lucky to host this event, and for the 3rd year in a row it was an absolute SMASH! If you don’t know how Fire Fighters party, then you haven’t lived! These extraordinary people put their lives on the line each time they go to work, and each year the main Installation is to install the newest officers into the group. THEN, the party begins and they…GET…DOWN! I love being a part of it every year and we give them everything we have to offer. Plasmas, Motivators, Special Giveaways, you name it! We’ll be there again next year and I can’t wait.

Hopefully, when you read through these blog posts, you can tell the passion we have for our customers. We don’t over promise, we over deliver! We care about each customer and every party is different. Find out what it’s like to have a company that goes the extra mile every time. Book Ideal Entertainment today and see the difference for yourself!

As a potential customer, you may read this and think that there is something cross-promotional with this post, however I aim to set the record straight on how to pick the best DJ Company, even if it’s not ours.

What are the basic facets of an entertainment company? For most companies that are reputable, you can plan an entire event. Here are the main components and their job description:

DJ’s

DJ’s are you music masters. They’re sole responsibility is provide the perfect mix of music for all your guests, but knowledge of music is vital. Everyone can say they have the best DJ’s, but how well are they versed in music? Do they know exactly what to play, and when? Just because a DJ may show up with a Laptop claiming to have everything, what IS everything? On a normal 4-hour party you’ll only have the opportunity to hear between 60-120 songs the whole night! I have the song “Rico Suave” from Gerardo in my collection, but I’m not about to play it on your event (unless you really wanted it of course).  

Music knowledge is vital, but a DJ needs more than that obviously. From beginning to end, the music to your party should serve a purpose. At Ideal Entertainment, we call it “setting the tempo”. The music as people are walking in is just as important as the music in the dance set. It sets the mood from slow to upbeat right from the get-go. Your guests walk into your party with an expectation to “have a good time” and setting the tempo from the beginning is crucial. An example of a great up-tempo cocktail song we use is “Michael Franti – Say Hey (I Love You)”. NEVER play a slow song during cocktail. It’ll drag your party to a crashing halt!

Lastly, your DJ needs to have some idea on how to mix. Everyone can say they’re Mixmaster John or DJ Incredible or whoever they want to be. That false persona creates a facade for who the DJ really is, especially in the mobile industry. A great DJ realizes that mixing is an art form. Creating a vibe with how you put together music is ultimately what separates the good from the great. Each venue is different in terms of how a DJ should mix a party. At a Happy Hour, or Club, obviously there is a mixing style and technique to music selection and blending beats. On most mobile events, mixing is much different. Most clients we meet don’t NEED that type of style. They need the DJ’s ability to keep the party hoppin from the moment the music starts to the moment it ends.

MC’s

MC’s are the face of the franchise. They’re job is simple – Motivate the crowd. Just like DJ’s, MC’s are responsible for how great your party goes. In this regard, no 2 MC’s are alike.

We’ve been in this business for 12 years now. From our experience in clubs, radio stations, and mobile events, we’ve seen something consistent in all our ventures with MC’s – overconfidence. You’ll find this a lot with mobile DJ companies now, especially on Long Island. To be a great MC, all you need to do is get the party rockin, and to remain an integral vocal part of the dance sets. You don’t want people that jump in front of cameras, or scream into the microphone, or walk around with a false sense of entitlement. MC’s need to be professional, courteous, smart, and most importantly, energetic. They need to know what to say on the microphone, and what not to. A great MC will NOT talk on the mic every 10 seconds.

Lastly, the MC is your go-to person for everything on the event. Introductions, working with catering staff, learning names, etc. Make sure you pick someone that has AT LEAST 5 years experience. Don’t hire an 18 year-old to do a 23-35 year-olds job!

Party Motivators (Dancers and Breakdancers)

What’s a party motivator? Why would you need one? If you get a DJ and MC, you don’t need any dancers right? Well, not so fast. They serve a very important role in your event.

Party motivators aren’t for all events. You’ll probably never see one on a Wedding, or a 40th Birthday Party, or even a Christening. Our Party Motivators work events like Bar/Bat Mitzvahs, Sweet 16′s, Communions, and Block Parties. These men/women are perfect on events with lots of kids. They help corral all the kids and help lead dances and games. Our dancers have experience in all kinds of dance, and are eager to help add to your party experience.

Sound

How much sound do you need for your party? Do you have 100 people? 500 people? The DJ company you choose should have options for all types of gatherings. We can rock out a party no matter what the size is, but we also KNOW what each venue needs. We take a look and try and find out what the dimensions on your room are to provide the best possible sound options for you.

Lighting

What kind of lighting do you need for the room? If you’re a novice and not too familiar with hiring a DJ, there are companies that will absolutely tear your budget apart when it comes to lighting your event. Some of it is justified since lights are so expensive. For example, if you wanted color kinetic lighting for your room (lighting that shoots multi-color wash-effect lights up the walls) you’re in for quite a bill.

I won’t go into the extravagance of lighting options, as I may bore you to sleep. Most DJ companies have the basic lighting to cover an event. Just make sure your company has different packages available in case you want to light up your room with the best in laser, lighting, and fog effects.

Intangibles

It’s hard to come up with a better term than Intangibles when it comes to DJ companies. If you weren’t referred to anyone to use, you’re on your own with your choice. Providing the company you choose has the necessary facets above, you still have more homework to do!

• Make sure the company you choose is insured

Don’t take chances with a company that doesn’t have liability insurance god-forbid something happens on your event. Equipment could fall and injur someone in the rarest of circumstances, so take precautionary measures to ensure your DJ is insured.

• Make sure the company you choose has references

An entertainment company is only as good as the parties they’ve done before yours. Make sure you check out the company’s references and do a little research and see if there are any reviews for the company online.

• Make sure the company you choose is willing to meet with you

We book many events without even meeting with the client, and converting them right from the phone. We’re able to do this because we have an established history on Long Island, and we are always good on our word. We provide an air-tight contract guaranteeing we show up at the time we’re supposed to, with the right equipment, and fully prepared for your event. Trusting a DJ company with your money, without knowing anything about them, is a scary scenario. Always ask to see if it’s possible to meet your entertainer before your event, if it’s geographically possible.

• Make sure the company you choose doesn’t “overpromise”

We’ve heard horror stories where companies overpromise elements of their entertainment to you, the customer. One company that is notorious for this is Music To Your Ears Entertainment. Their website, www.mtyedjs.com, does everything they can to show you they are your entertainment choice. Do some research on the owner of that company, and see what you find. Sure, they’ll promise you that they’ll do your party for $250, but you get what you pay for. We’ve had many of their customers, and former staff, discuss horrible business practices with us which we found appalling.

On the contrary, there are many companies on Long Island that are capable of providing excellent entertainment. The household names that most people know of are Tommy Tunes, In the Mood, Entertainment Tonight, and Hart to Hart. I’ve been to events where companies like these are performing, and most of them have been done very well. The unfortunate side to these companies is their high overhead. They have to charge much more for their parties to meet their monthly budgets, and you’re not getting anything MORE for your price. Just a household name, really.

Finally, we come to the companies that do the best job, for the right price. We truly feel that Ideal Entertainment, our company, is the best entertainment choice for any event, but we’re not a monopoly, unfortunately! There are other companies that use the ideals that we’ve used over the past 12 years, and have a reputation for providing excellent entertainment to meet any budget. Those companies, in our opinion are:

After Hours Entertainment 

A Night to Remember Entertainment

Total Entertainment

and us

Ideal Entertainment

These companies have everything you need to make your party a BOOMING success. Professionalism, dedication, history, knowledge, and experience.

Picking an entertainment company from the hundreds available is not an easy task. Do your research and find someone you can trust with your event, so you can focus on everything else you need to make your party a blast!

The booking was confirmed a few weeks ago between ownership of 56th Fighter Group and Ideal Entertainment. Happy hours will include a DJ outside on their famous deck facing republic airport, and another DJ inside for people that are hungry to dance.

We have a number of special promotions we’ll be running throughout the summer, and they include things you’ve probably never seen at a happy hour before. Each Friday will yield a different theme from 70′s Night to a Black and White Party.

56th Fighter Group has history of a top-notch Friday happy hour during the summer. Now, they’re bringing in Ideal Entertainment to help attain a new level in performance, and we’re happy to be a part of it! Memorial Day is still a few months away, however if the weather is nice, there’s a CHANCE that they would open for Cinco De Mayo and then each Friday thereafter.

If you need more information, don’t hesitate to contact us! We look forward to seeing you this summer, and we hope you bring everyone you know! It’s going to be a BLAST!

Marketing online is an ever-changing challenge, and keeping at the forefront of search engine rankings can be very difficult. In a few months, you will see all the hard work finally pay off. We will be publishing a brand new website that is more user-friendly and easier to navigate. With these changes, it’ll also be much easier for us to add video, references, and dates of upcoming events!

Although we’re a few months away from this being done, we’ve been working hard to get more video online. You can view our video library by visiting our YouTube channel:

Ideal Entertainment YouTube Page

Or, you can view our company profile on Facebook:

Ideal Entertainment Facebook Page

And, you can follow us on Twitter:

Ideal Entertainment Twitter Page

Once the new website goes live, you’ll see everything you’ll need to convince you that we’re the right Entertainment choice for your next event. We handle all parties large and small and our price is more affordable then you think!

If you’re thinking of using Ideal Entertainment for your Wedding, and you want to make sure that whoever you choose has the experience to jampack your dancefloor, take a look at the video below and let us know what you think!